Charles Schulz posed for this picture On November 21, 1997. (AP photo/The Santa Rosa Press Democrat/John Burgess)
These articles are arranged from the most recent down, so you'll always find the newest news about Charlie Brown and his friends toward the top; older articles will be located further down, or on previous pages.
Snoopy and Charlie Brown to honor their maker
City unveils memorial to Charles Schulz
February 23, 2001
By Malcolm Glover
The San Francisco Chronicle
Long before his death, residents of Santa Rosa planned a lasting memorial for world famous cartoonist Charles M. Schulz in appreciation of his work as a humanitarian and for promoting cultural arts in Sonoma County.
That memorial is in the shape of Charlie Brown and Snoopy, two of his most noted and beloved characters. A sculpture of them, dedicated to Schulz, will be unveiled March 3 at the Depot Park in Santa Rosa's historic Railroad Square.
Schulz, the creator of "Peanuts" and a handful of other unforgettable characters, died unexpectedly at his Santa Rosa home on Feb. 12, 2000, on the same day his comic strip was retired. He was 77.
By far the most popular of all of his cartoons, "Peanuts" appeared in more than 2,600 newspapers throughout the world.
Schulz's work was immortalized in a wide assortment of merchandise, and several of his characters have been seen in parade floats, Super Bowl shows and TV specials. The command and lunar modules of Apollo X on its flight to the moon in 1969 were nicknamed Charlie Brown and Snoopy.
But Schulz was also known for his many acts of kindness and generosity, many performed without fanfare, including the building of the Redwood Empire Ice Arena in Santa Rosa.
"A lot of people and nonprofit agencies have benefited from the Schulz family," said Pat Fruiht, a representative of the city of Santa Rosa. Schulz also built an outdoor roller skating rink and a softball field near the ice rink, and gave $5 million for the construction of a library, the Schulz Information Center, at
Sonoma State University.
The idea for a sculpture began with First Night and the Cultural Arts Council.
First Night is an annual New Year's Eve family event put on by the Cultural Arts Council to promote the arts in Sonoma County. It features performers and live music in the Railroad Square area, capped off by a huge fireworks display.
A committee was formed in 1998 to consider how to honor Schulz for his participation in First Night. He created artwork to support the concept and generate interest in the event. This committee consisted of representatives of First Night, the Cultural Arts Council, the City of Santa Rosa, Luther Burbank Rose Parade and Festival, Railroad Square Association and Santa Rosa Convention and Visitors Bureau.
The committee discussed the idea of a sculpture with Schulz and his wife, Jeannie. He decided it should have Charlie Brown and Snoopy as the main characters and should be placed in Depot Park, where the First Night event is held.
Schulz also recommended that Stan Pawlowski, an artist from Long Beach, be commissioned to do the work. Pawlowski had sculpted many other Peanuts characters.
The 4-foot-tall bronze statue, featuring Charlie Brown with Snoopy at his side, is surrounded by an octagonal railing decorated with panels depicting other "Peanuts" characters.
Lynda T. Angell, president of the Historic Railroad Square Association, said "all of us in historic Railroad Square are delighted to have Charlie Brown and Snoopy with us in Depot Park. The sculpture will forever be a memory of their creator, Sparky, and that 'warm puppy' feeling."
Last February, shortly after Schulz's death, the city of Santa Rosa, the Cultural Arts Council of Sonoma County and the Sonoma County Community Foundation formed a partnership to raise $270,000 to pay for the sculpture.
More than $250,000 has been raised from more than 500 people from all over the world. A limited number of maquettes, small replicas of the sculpture, were given to donors of $10,000 or more.
Janet Condron, former mayor of Santa Rosa and a member of the Cultural Arts Council, said, "This sculpture represents so much to our city and to the hundreds of people who helped make it possible. What started out as an idea of the First Night group of the CACSC to create a tribute to Charles Schulz has grown into this wonderful addition to Santa Rosa. I'm sure he would be very pleased."
Donations are still welcome and should be sent to the Sonoma County Community Foundation, 250 D St., Santa Rosa, CA 95404. Checks should be made out to "SCCF-Schulz Sculpture." A few of the maquettes are still available for donations of $10,000 or more.
The dedication
The sculpture of Charlie Brown and Snoopy will be unveiled at 11 a.m. March 3 at Depot Park in Santa Rosa's historic Railroad Square, located at 4th and Wilson streets along the west side of Highway 101 at the downtown exit. The event will be held rain or shine. After the dedication, the Railroad Square Merchants Association will provide free root beer and chocolate chip cookies.
'Peanuts' power
Licensing requests have more than doubled and more than 2,000 newspapers are still running the strip
February 18, 2001
By Chris Smith
The Santa Rosa Press Democrat
Charlie Brown and his "Peanuts" pals are thriving a year after the death of Charles Schulz, a testimony to the universal themes the cartoonist created -- and proof of the world's nostalgic desire for the qualities that make Snoopy and the other characters both appealing and eminently marketable.
More than 90 percent of the 2,600 newspapers that ran "Peanuts" at the time of Schulz's death in Santa Rosa a year ago still carry reruns of the strip, unparalleled in the history of the funny pages.
The number of "Peanuts"-related products proposed by corporations hoping to cash in on the global popularity of Snoopy and friends has doubled. Schulz's characters, which generate more than $1 billion in annual sales of licensed products, are showing up on jars of Welch's grape jelly, at a new theme park in Japan, in a series of Simon & Schuster books and in Nintendo and Sony home video games.
At the head of Schulz's family -- and the privately held empire -- is his wife, Jeannie Schulz, who bears with her and her late husband's children the responsbility of maintaining the integrity of "Peanuts," of preserving the artwork and wholesome image so carefully crafted by Charles Schulz.
Schulz was resolute that no one would succeed him in drawing the comic strip. With no strips, there are no new story lines, no new adventures for the "Peanuts" gang -- and the challenge left to Schulz's family is to see that the characters are not changed by product licensees, or portrayed in ways that Schulz himself would not have allowed.
"We're being more picky now," said Jeannie Schulz. "We're being more picky because when Sparky was drawing the strip, that was the focus. Now that he's not here to draw it, the other stuff is more important."
Charles Schulz alone drew every "Peanuts" strip until poor health forced him to set down his pen two months before his death Feb. 12, 2000. He died of complications of cancer at his Santa Rosa home at age 77.
Now, Jeannie Schulz and Craig Schulz, the one child of Charles Schulz who lives in Sonoma County, act as an executive committee at Santa Rosa-based Creative Associates, making decisions when a creative director and staff of four proposal reviewers are uneasy ruling on a particular licensing request.
The volume of requests is remarkable Before the death of Schulz between 1,500 and 2,000 licensing requests a month came into his studio, located around the corner from his Redwood Empire Ice Arena.
Creative Associates now processes more than 3,000 proposals a month, involving new products from existing licensees and concepts from new manufacturers hoping to break in.
Guardians of the image
The level of local control extends through the concept, prototype and production stages, requiring approval on each step of the process, according to Paige Braddock, one of two vice presidents at Creative Associates.
Craig Schulz said he and his stepmother also go to the other partners in the family business -- his three siblings and Jeannie's two children -- with out-of the-ordinary requests for use of his dad's characters.
"We'll reach a consensus on whether it's something he would have wanted," he said. He would not be specific on the number of new licenses granted, but said the rejection rate "is very high."
His father grew fabulously wealthy from the product licensing, movies and books that grew from his simply drawn comic strip; his gross income at the time of his death was estimated at about $50 million a year. But the comic strip was what he lived for, and though he allowed firms to buy licensing rights, he guarded against having his wholesome characters altered or used in ways he found objectionable.
Since his last original "Peanuts" appeared in newspapers Feb. 13, 2000, the morning after he died, his Creative Associates studio has existed to review the artwork in licensing proposals made to United Media in New York. The licensing and syndicating firm, owned by the Cincinnati-based E.W. Scripps newspaper company, draws about 60 percent of its earnings from Schulz's work.
"(2000) was a banner year," said Jennifer Buchanan, the United Media executive in charge of worldwide licensing of "Peanuts" characters. She would not say how much the increase in licensing activity has boosted United Media's revenues, last reported to be approaching $100 million.
The empire keeps growing
Recent expansions in the widening worldwide "Peanuts" empire include Hallmark's Christmas of 2000 "Joy of a Peanuts Christmas," the largest promotion in the greeting card company's history.
Knott's Berry Farm, which features "Peanuts" characters the way Disneyland employs Mickey Mouse, is building an 8,000-square-foot gift shop as it tries to keep up with increased demand for mementos and gift items that carry images of Snoopy and the gang.
"They are much more popular even than they were before" Schulz's death, said spokeswoman Dana Hammontree from Knott's, which also has renamed its 2,200-seat Good Time Theatre for Schulz.
Snoopy Studios, a major component of a 140-acre Universal Studios theme park, will open in March in Japan, the one country that spends more on "Peanuts" merchandise than America.
And locally, a new $8 million Charles M. Schulz Museum and Research Center will open next year near Schulz's Santa Rosa ice rink.
Anatomy of a phenomenon
Several factors are at play in the rising popularity of Schulz and his universally recognized characters.
One element is the resurgence in public interest that occurs whenever a celebrity dies, the same response that prompts some people to purchase a CD or rent a movie after the death of a beloved singer or actor.
The public effect of Schulz's death also was magnified by a remarkable convergence of forces.
When he became ill and in short order retired and died, extensive promotions and celebrations of the 50th anniversary of "Peanuts," which first appeared in newspapers in October 1950, were already in the works.
With Schulz's death, the anniversary observances and media stories in October became memorials. The net effect of his death and the 50th anniversary of his strip was a global flood of publicity about him and "Peanuts" that covered much of the year of 2000.
That publicity served not only to fan consumer interest in all things "Peanuts," but to deepen the public's affection for Schulz himself. While fans of most comics characters know little or nothing about the cartoonists, part of the appeal of "Peanuts" is that the public feels a connection to the quiet, decent, hard-working son of a Minnesota barber who created the strip.
"People thought they knew him," his widow said. "They felt a connection to him and his comic strip."
When the holiday standard, "A Charlie Brown Christmas," aired on CBS in December, 10 months after Schulz's death, it drew 19 million viewers -- 45 percent more than watched it in 1999.
Nostalgia looms large
With Schulz gone and his characters frozen on the funny pages, nostalgia joined the other qualities that make Snoopy, Charlie Brown and the others so appealing and marketable.
"Right now, nostalgia is a big part of America's coffee-table discussion," said Danny Dimont, vice president of sales for Union City's Westland Giftware, which is licensed by United Media to produce ceramic Snoopy figures, snow globes, banks, light switches and other items featuring the "Peanuts" gang.
Dimont said his company's worldwide sales of those products tripled last year.
That comics readers, consumers and marketing executives would want to keep "Peanuts" alive and in their lives is no surprise to retired Santa Rosa advertising man Jim Benefield.
"It's all so clean and wholesome it stands out in sharp relief from most of the entertainment we endure these days," he said.
Benefield views Snoopy, Woodstock and Schulz's other creations through the eyes of an advertising professional who for years cultivated the endearing and reassuring image of a local cartoon icon -- Clover Stornetta Dairy's Clo the Cow. Benefield said the "Peanuts" characters are enduring because Schulz made them not only cute but insightful and evocative.
"The man was a gifted philosopher," Benefield said.
Also keenly observant, disciplined and somewhat insecure, Schulz regarded as bonuses the fame and fortune he attracted. He lived to draw, specifically to draw a comic strip about an imaginative dog and a group of big-headed kids who would never win a ballgame.
The concept, like the drawings, was simple. But something about the strip, which Schulz created in his hometown of Minneapolis and drew in Sonoma County for more than 40 years, hit a chord and stuck.
As "Peanuts" became the world's most widely distributed comic strip and spawned a galaxy of licensed products, Schulz became rich and famous. But always the thing most important to him was his next comic strip.
The strip lives on
With his death, the 2,600 U.S. and foreign newspapers that carried the comic strip faced an unprecedented choice Would they stop running "Peanuts" or would they carry the rerun strips offered by United Feature Syndicate, the comics arm of United Media?
Newspapers had previously run repeats of comic strips only for short times, when artists Gary Trudeau of "Doonesbury" and Bill Watterston of "Calvin and Hobbes" went on hiatus. Papers had never before committed to carrying indefinitely the recycled strips of a deceased cartoonist.
Though about 200 American and foreign newspapers have dropped Charlie Brown's gang in the past 12 months, allowing cartoon artist Jim Davis' fat cat "Garfield" to eclipse "Peanuts" as the world's most widely distributed strip, newspaper polls this past year revealed that many readers prefer decades-old reruns by Schulz to the current offerings of most living cartoonists.
"I cannot envision the Sunday comics section without 'Peanuts' on the front page," said Nancy Tew, comics editor of the Los Angeles Times. At the Houston Chronicle, which runs more comics than any other American newspaper and features "Peanuts" reruns prominently, Deputy Managing Editor Susan Bischoff said Schulz's strip "still strikes a chord; it reminds us in a lot of ways of a gentler time."
The Idaho Statesman is among the newspapers that decided against buying and publishing reruns.
"I know people love him (Schulz) and there's still that following, but it seemed for us like the right time to change," said Vickie Ashwill, the paper's features editor. She said the strip was dropped with few complaints from readers.
"I'd be surprised if we got 30 phone calls over the course of two months," she said.
At some other newspapers, comics editors this past year asked readers if they wanted to keep reading "Peanuts" repeats, or drop them in favor of some contemporary comic strip. Some were surprised by the resounding answer.
"'Peanuts' ranked very high, high enough for us to know we didn't want to mess with it," said Ann Gordon, associate managing editor of the Philadelphia Enquirer. She said she learned from the poll that while some readers find that the rerun 'Peanuts' strips are not funny, the strips are newly popular with many college students who weren't yet born when the strips originally appeared in newspapers.
Tew, the L.A. Times' comics editor, said she finds that Schulz's strip works as well today as it did a year ago or 25 years ago because of its timeless humor and observations of human nature.
"It was always relevant," she said. "It is dear and tender and touching."
The birth of licensing
In the 1960s, Schulz's strip inspired its earliest spinoff items a calendar, then a book, then dolls of the more popular characters. Initially, Schulz allowed -- on a small-scale and informal basis -- individuals and corporations to purchase the licensing rights to Snoopy and the other characters for products and promotions, so long as he approved the images and the ways they were to be used.
Schulz in recent years made the final decision on a licensing request only "if there was something that was outside the norm," Jeannie Schulz said.
Today, the family continues that role.
How long Schulz's creations will remain in great demand is anybody's guess. Eventually even the newspapers most loyal to "Peanuts" may decide the reruns have run their course.
For the present, Schulz's creations are enjoying a phenomenal resurgence.
"Maybe," said Benefield, the retired ad man, "people realize even more now what a treasure we had."
Speak Softly and Carry a Beagle: The Art of Charles Schulz
February 16, 2001
By Gwendolyn Freed
The Minneapolis Star Tribune
Charles Schulz dabbed his life lightly in the margins of "Peanuts A Golden Celebration," published in 1999. The memoir mentions his Twin Cities roots, but it's not clear to what extent he considered himself a Minnesotan. After having made a career foothold while still a "young unknown from St. Paul," he left the area for good at 35.
Still, it seems we're eager to claim him as our own. We've erected Snoopy statues all over the St. Paul area; we've planned for a major bronze Snoopy memorial, and we're thinking of naming a hockey arena after Schulz. Scholarships in the cartoonist's name are being established at the College of Visual Arts and the Art Instruction School in Minneapolis. Camp Snoopy at Mall of America has played host to Schulz tributes. Now the Minnesota Museum of American Art has borrowed extensive material from a Santa Rosa, Calif., collection to mount a major Schulz exhibit called "Speak Softly and Carry a Beagle The Art of Charles Schulz."
The show, opening this weekend, will greet visitors with kid-sized plexiglass panels of "Peanuts" characters and a 24-foot timeline of Schulz's life and accomplishments.
The exhibit's many bits and pieces remind us that for decades, the "Peanuts" strip reached more than 350 million daily readers in 75 countries. And that Snoopy books have sold 400 million copies and counting. And that after more than 40 "Peanuts" TV specials and four animated feature films, more "Peanuts," in the form of projects set in motion before Schulz's death a year ago, is destined for the screen. And don't forget that Snoopy and Charlie Brown even went into space as part of the Apollo 10 mission.
"The exhibit will feature never-before-seen notes and drawings, much of it from Santa Rosa, where a Charles Schulz museum is being built," said curator Lin Nelson-Mayson. The show will explore Schulz's cartooning influences, his creative process, the evolution of his distinctive "Peanuts" style and the growth of the strip, from its inception to syndication. It will touch on the process of developing the famously massive "Peanuts" product line -- from sneakers to bed sheets -- over which Schulz apparently lost no sleep. A comic strip is inherently commercial, he once observed; "It exists to sell newspapers."
Perhaps the Minnesota institution with the strongest genuine claim on Schulz is the Art Instruction School in Minneapolis, where he studied and later taught. Several "Peanuts" characters are based on Schulz's students and colleagues there -- including Frieda, whose real name really was Frieda, and the little red-haired girl, based on the late Donna Johnston, who rejected Schulz in real life just as, in miniature, she rebuffed Charlie Brown. Lucy's little brother, Linus, was based on Linus Maurer, who taught with Schulz at the school and later became his California neighbor.
"My relationship with Sparky began when his strip had gotten syndicated with United Features," said Maurer, referring to Schulz by his lifelong nickname. "He knew he would leave his job at the school once the cartoon got rolling along. Sparky decided I should be hired to replace him. Once the strip got off the ground, he continued to work there for quite a while. I worked with him. He and I became very very, good friends.
"After the strip got running, he created the Linus character and he said, 'Do you mind if I name him Linus?'"
People ask Maurer how much the comic Linus resembles him. "I can't say for sure on that. I see myself and others see me as pretty philosophical, as a really level-headed, problem-solving type of person. The type who says in a crisis, 'Let's not get too panicky.'
"I had dark hair. Linus had dark hair. My hair does at times look kind of wild. I do comb it occasionally, though," he said. "I do have lots of jackets, but I don't carry a blanket around."
A "Peanuts" Place
Charles M. Schulz Museum going up in Santa Rosa
February 12, 2001
By Chuck Barney
The Contra Costa Times
Think, for a moment, about the exuberance a dancing Snoopy displays whenever Charlie Brown shows up with a
heaping supper dish.
Now you've got an idea of how Ruth Gardner Begell feels in her job as director of the Charles M. Schulz Museum,
which is steadily taking shape in this beautiful Sonoma County community.
"Whenever I tell people what I'm doing, I get this warm and positive reaction," Begell says. "People start talking
about how much they loved the man -- how much they continue to love his characters. It's amazing. A job like this
allows you feel good all the time."
When Schulz died in his sleep on this date a year ago at the age of 77, the world lost its most beloved cartoonist.
But while the man known by his closest friends as Sparky may be gone, he's far from forgotten. His wife, Jeannie,
and folks like Begell are doing everything in their power to make sure it stays that way.
"He was one of the giants of the 20th century," Begell says. "And we're all sharing the same mission to preserve his
legacy."
Believe it or not, things have gotten even more frenetic in the "Peanuts" gallery since the strip ended its glorious
50-year run last year. In the months following Schulz's death, fan mail arrived by the boxful from all over the world,
and the production of Peanuts merchandise shifted into overdrive.
"Some people think that because the strip stopped, everything else stopped. But that's not the case," says Sue
Broadwell, who served as Schulz's first secretary in the 1960s and now assists Begell. "The product has gone on
and on. It's intensified -- mainly because a lot of things were already in the works for the 50th anniversary."
When she has the time, Jeannie Schulz, 61, continues to sift through the thousands of condolence letters stored in
her husband's secluded studio. But time is at a premium these days because she also keeps busy approving all the
art used in licensing deals (there are currently 900), accepting Schulz's posthumous honors and overseeing the
creation of the $8 million museum.
"It will be exciting to have a place for all the people who loved 'Peanuts' to serve as sort of a mecca," Jeannie Schulz
says. "There's so much love and affection surrounding the comic strip that I envision it very much being a sharing
place."
'Modest, low-key'
The 27,384 square-foot museum is being constructed only a few yards away from the popular ice-skating arena
Schulz had built in 1968. It was designed by San Francisco-based C. David Robinson Architects, which strove to
reflect the personality and style of Schulz -- "modest, low-key and comfortable."
Ground was broken late last June and the facility should be finished sometime this fall. Still, there's the matter of
decorating and furnishing, so Begell doesn't expect the museum to open its doors to the public until next spring.
In the meantime, she and her small staff are busy acquiring and cataloging material. They're also helping to
coordinate a traveling exhibit of Schulz's work that opens in St. Paul, Minn. next week.
"Yes, we're definitely antsy to get into the building," she says. "But I'm also enjoying the process."
When the museum is complete, it will include permanent and temporary galleries, a 100-seat auditorium and
classroom space, along with outdoor gardens and exhibits. But fans shouldn't expect a slew of "Peanuts" toys and
memorabilia, says Begell, because the main emphasis will be on Schulz's artistic merit.
"Most people tend to look at Sparky's influence on popular culture," says Begell. "Of course, we'll be doing that, too,
but we also really want to explore his remarkable innovations and contributions to the art of the comic strip."
Along those lines, Begell hopes the museum can acquire as many original strips as possible. She says they have
about 7,000 now (out of slightly more than 18,000), but they'd like to get their hands on more.
"In the early years, Sparky would mail the strips in (to the syndicate) and then you never knew what happened to
them," she says. "Some were given away as gifts. Some were probably just discarded. He didn't start asking for
them back until much later."
Intriguing location
Perhaps the most intriguing aspect of the museum is its location. While so many similar museums aren't anchored
in environs of the people they honor, the Schulz building will be surrounded by all the things the cartoonist
cherished.
"Visitors will be able to immerse themselves in his life experiences," Begell points out. "They can skate (at the ice
arena) where he loved to skate. They can stop by the Warm Puppy Cafe where he always had his morning coffee.
Then there's his studio up the road. They can walk the streets he walked every day."
"This area," says Jeannie, "was his whole life -- the center of his universe."
So what would the shy and unassuming Schulz think about the grand monument rising in his honor?
"'Oh, good grief!' That's probably what he'd say," insists Broadwell. "A little part of him, of course, would be very
honored on the inside. But outwardly he'd want to know what all the fuss was about."
In fact, Schulz originally nixed the museum idea when Jeannie and his longtime friend, Ed Anderson, along with
cartoon historian Mark Cohen, first broached the subject two years ago.
"Sparky was mainly about trying to be the best cartoonist he could be," Jeannie says. "He was only interested in
elevating his profession and getting out a funny strip every day. He was never particularly interested in his legacy."
Eventually, though, Jeannie her "co-conspirators" convinced Schulz to go along with the museum idea. A board was
formed and a mission statement approved with Schulz checking off on everything along the way. Then, last January
-- only weeks before Schulz's death -- Begell was summoned to Santa Rosa for an interview.
At the time, she was director of Vacaville's modest city museum, a position she held for more than 15 years.
Realizing the Santa Rosa job had been advertised nationally, she held out little hope of landing it.
"I was thinking that if I just got to meet Charles Schulz, that would be enough," she recalls. "I would go away
happy."
A frail Schulz unexpectedly did show up at the meeting, but let Jeannie and other museum board members handle
most of the questions. He shook Begell's hand and left before the session was over.
"You could tell that he was so frustrated by his condition and it was hampering his ability to be as articulate as we
all know him to be," Begell says. "But looking back, I'm so glad he was there. It would have been awful to have
taken this job without ever meeting him."
Since last March, Begell has been making the daily three-hour, round-trip commute along Highway 12 from her
Vacaville home. For now she works with Broadwell in a white cottage near the construction site that is barely bigger
than Snoopy's dog house. Still, she's having a ball.
"The mystique of Charles Schulz just continues to intrigue me," she says. "Like any great artist, he was so in tune
with the pulse of humanity and he was able to translate that directly, without any filter. People like him don't fully
understand what geniuses they are because it all comes so naturally."
The art of 'Peanuts'
A museum exhibition opening next week in St. Paul will explore the cartoon work of Charles Schulz
February 12, 2001
By Karl J. Karlson
The Saint Paul Pioneer Press
Charles Schulz's work is returning to St. Paul for a three-month run, this time as a serious exhibition in an art museum, not as 101 decorated beagle statues scattered about the city.
Called "Speak Softly and Carry a Beagle," the exhibit will occupy a third of the Minnesota Museum of American Art gallery space in Landmark Center downtown. Besides 40 original "Peanuts" cartoon panels, the exhibit will include memorabilia and other displays delineating Schulz's life and the 50 years during which he drew "Peanuts."
"We want to show how the strip went from his drawing board (15-inch by 30-inch panels) to the newspaper at your doorstep," said Lin Nelson-Mayson, curator of the museum.
Schulz's comic strip, which appeared in 2,600 newspapers around the world at its peak, has been spun off into an entertainment, advertising and marketing empire that includes everything from "Snoopy" insurance agents to award-winning videos to theme parks.
Many of Schulz's phrases and ideas from "Peanuts" have become part of American culture "Good grief," "Happiness is a warm puppy," "The Great Pumpkin," "Blockhead" and others.
The cartoonist's impact and insight make his work a fitting topic for the museum, Nelson-Mayson said.
"All art is not something with a gold frame around it," she said.
Nelson-Mayson noted that Schulz's drawings reflect his Minnesota roots and the values he grew up with and never abandoned. The cartoonist was born in Minneapolis and reared in St. Paul.
Because he drew daily for more than 50 years and created more than 18,000 pieces, she said, the development of his expression and artistic line can be seen.
The exhibition, however, is not a chronological display, she said, but an attempt to show how, over time, Schulz's artistic style changed and grew to become a significant influence on American culture and the world.
The museum, Nelson-Mayson said, first approached the Schulz organization in California more than a year ago about organizing an exhibit, shortly after the announcement of his colon cancer and plans to retire. Because only he drew "Peanuts," that meant the comic strip would end.
Schulz, 77, died of complications of the disease Feb. 12, 2000, on the eve of the publication of the last original Sunday comic panel.
Ruth Gardner Begell, director of the Charles M. Schulz Museum and Research Center that is being built in Santa Rosa, Calif., said the facility was impressed with the detail and interest the St. Paul museum showed in its proposal to host an exhibit.
"We wanted to have a traveling exhibit, but because we are just organizing, we don't have the time to put one together. They did, so we agreed," Begell said.
After completing its St. Paul run, the exhibit will tour other museums for a year or more.
Nelson-Mayson said the museum expects about 25,000 people to view the exhibit in St. Paul, but concedes that figure might be a low, based on some estimates that 450,000 people came out for last summer's "Peanuts on Parade" tribute.
Exhibit opens Sunday
"Speak Softly and Carry a Beagle," an exhibit of the work of the late Charles Schulz, will open next Sunday at the Minnesota Museum of American Art, 75 W. Fifth St. The show runs through June 3.
The museum galleries are on the second floor of the Landmark Center at Rice Park.
Opening day will be free with a "Family Day" event from 1 to 5 p.m. At other times, there will be a $5 admission charge to the special exhibit.
The museum is closed on Mondays. For museum hours and other information, call (651) 292-4355. For information about tour group attendance, call (651) 292-4395.
A second tribute?
St. Paul is in negotiations with the Charles Schulz family and the United Media syndicate about a second summer tribute to Schulz that also would feature a character from his cartoon strip.
Last summer's "Peanuts on Parade" featured 101 decorated statues of the beagle Snoopy.
An announcement about whether such an event will be held this year is expected by mid-March.